Hermawan Kartajaya

Founder and Chair

A unique combination of a thinker of strategic business concepts, particularly in marketing, and a practitioner, Hermawan Kartajaya is the Co-founder of World Marketing Forum, Co-founder of Asia Marketing Federation, Founder of Asia Committee of Small Business, and Founder and Chairman of MCorp.

In 2003, he was named by the United Kingdom’s Chartered Institute of Marketing on the list of "50 Gurus Who Have Shaped the Future of Marketing" that includes the likes of Philip Kotler, David Aaker, Gary Hamel, Tom Peters, and Seth Godin. In 2009, he received the Distinguished Global Leadership Award from the Pan-Pacific Business Association at the University of Nebraska-Lincoln.

ACHIEVEMENTS

1990

Founder & Chairman MCorp

Founded in 1990, Hermawan has been active as Founder and Chairman until now.

1998

Co-Founder Asia Marketing Federation (AMF).

Hermawan has served as the Co-Founder since 1998 until now.

2002

President World Marketing Association

Hermawan served as the President in 2002-2006.

2003

50 Gurus Who Have Shaped The Future of Marketing

Issued by The Chartered Institute of Marketing, United Kingdom.

2006

Board School of Business and Management Institut Teknologi Bandung

Hermawan was entrusted as the Board in 2006-2010.

2007

Adjunct Professor

Issued by Universiti Tun Abdul Razak, Malaysia.

2008

Adjunct Professor

Issued by University of Putra Malaysia

2009

Distinguished Global Leadership Award

Issued by Pan Pacific Business Association at the University of Nebraska-Lincoln.

2010

Honoris Causa (Dr. HC)

Issued by Institut Teknologi Sepuluh Nopember, Indonesia

2016

Founder and Chairman Asia Council for Small Business.

Hermawan has been the Founder and Chairman since 2016.

2018

Lifetime Achievement Award

Issued by Marketing Institute of Singapore

2018

Honorary Fellowship Award

Issued by Marketing Institute of Singapore

2019

Honorary Fellowship Award

Issued by Institute Marketing of Malaysia

2020

Adjunct Professor

Issued by The School of Management (SOM), Asia e University, Malaysia.

2021

Co-Founder World Marketing Forum (WMF)

Hermawan has served as the Co-Founder since 2021.

SELECTED PUBLICATIONS

Reimagining Operational Excellence

August 23, 2024 Philip Kotler | Hermawan Kartajaya
| Jacky Mussry

Repositioning Asia

August 16, 2000 Philip Kotler | Hermawan Kartajaya

Rethinking Marketing

February 15, 2002 Hermawan Kartajaya | Hooi Den Huan
| Sandra Liu

Attracting Investors

August 13, 2004 Philip Kotler | Hermawan Kartajaya
| S. David Young

Think New ASEAN!

November 6, 2014 Philip Kotler | Hermawan Kartajaya
| Hooi Den Huan

Marketing 4.0

December 5, 2016 Philip Kotler | Hermawan Kartajaya
| Iwan Setiawan

Marketing 5.0

February 3, 2021 Philip Kotler | Hermawan Kartajaya
| Iwan Setiawan

Entrepreneurial Marketing

March 14, 2023 Philip Kotler | Hermawan Kartajaya
| Hooi Den Huan | Jacky Mussry

Marketing 6.0

December 12, 2023 Philip Kotler | Hermawan Kartajaya
| Iwan Setiawan