Founder and Chair
Vice Chairman
CEO MarkPlus Institute
Deputy Chairman
Council at Large
Chief Asset Officer
Chief Business Officer MarkPlus, Inc.
CEO MarkPlus, Inc. and Marketeers
High-quality: We are dedicated to delivering services of the highest quality and prioritize the needs and goals of our clients. We are committed to continuous learning and improvement to enhance the quality and efficiency of our services.
Cost: We prioritize efficient resource allocation to minimize costs while maximizing the quality of our services. We offer pricing structures that reflect the value we provide to our clients.
Service: We pay meticulous attention to detail in our services to ensure the highest quality outcomes for our clients and ensuring the satisfaction of our clients.
We gather insight to understand our customers’ unique needs, preferences, and pain points to meet their specific requirements.
We bring personalized services that valued and appreciated customers.
We strengthen our relationships with customers and build long-lasting trust and nurturing genuine loyalty.
We prioritize responsiveness and accessibility in our customer support efforts, demonstrating our commitment to their success and satisfaction.
We use customer-centric approach in our product development process by understanding our customers’ pain points, desires, and aspirations. We identify opportunities for innovation and create services that deliver tangible value to our customers.
We actively adapt our strategies and roadmaps to maximize potential services and examine the sustainability of existential service.
We embrace agile and creative development processes to improve our services based on customer insights and market feedback.
We build a culture of collaboration and cross-functional to drive product innovation and excellence. We continuously prioritize areas that drive the greatest impact and value for our customers and stakeholders.
At the core of our ethos lies a fervent commitment to the pursuit of knowledge, we dissemination of knowledge to others. Out team remains at the forefront of industry trends, constantly updating and refining our expertise to ensure relevance in rapidly evolving landscape.
Our relentless pursuit of business excellence is driven by a passion for identifying and seizing opportunities. We are deeply committed to exploring potential avenues for growth and trade, consistently striving to surpass predefined targets.
Our dedication to service extends beyond mere transactional interaction to embody a seamless fusion of client and stakeholder. With each customer encounter, we prioritize sincerity, empathy, and swift resolution of any issues.
Central to our ethos is a fervent dedication to fostering meaningful connections and nurturing relationship. We approach social interactions with confidence and ease, readily initiating conversations and forging genuine connections.
We uphold the highest standards of integrity in all aspects of our work. This means being honest, transparent, and ethical, adhering to professional codes of conduct.
We take responsibility for our actions and outcomes, holding ourselves accountable to our customers, stakeholders, and employees. If mistakes occur or expectations are not met, we proactively address them, take corrective action, and learn from the experience to continuously improve.
We strive to deliver our promises and consistently deliver high-quality work that meets or exceeds clients’ expectations.
We are committed to delivering excellence through our expertise, knowledge, and skills.
We recognize and celebrate the unique contributions, perspectives, and experiences of each individual within our organization. We treat everyone with dignity, kindness, and empathy, fostering an inclusive workplace where differences are embraced, and everyone feels respected and valued for who they are.
We believe that diversity enhance our organization culture, fuels innovation and creativity, and develop our ability to make greater impact.
We value the relationships we have with our team, partners, and clients. We listen attentively to their feedback, seek to understand their unique challenges and objectives and tailor our solutions to meet their specific needs.
We adhere to the highest ethical standards in all our business, maintaining honesty, integrity, and transparency in everything we do.
We are committed to delivering value-added solutions that meet or exceed our clients’ expectations and to maintaining transparent communication throughout the process. We take responsibility for our work, addressing any issues or concerns promptly and proactively, and striving for continuous improvement.
We encourage our team to take ownership of their roles, to act with initiative and accountability, and contribute positively.
We pursue to integrate environmental considerations into out decision-making processes and to promote environmental stewardship among our employees and stakeholders.
We strive in giving back to the communities and making positive impact, contributing to the well-being and prosperity of society through our actions.
We are committed to proving equal opportunities for all employees and promote a merit-based culture where everyone has the chance to succeed and thrive based on their abilities and efforts.
We value transparency in our policies, procedures, and decisions-making processes. We strive to ensure that all decisions are made transparently, based on objective criteria and with consideration for the interest of all stakeholders.
We uphold the principles of play by the rules and take turns and share.
We seek to contribute to more equitable by leveraging our resources and expertise for the greater good.
We provide opportunities for growth, recognize, and reward achievements and offer support during times of challenge.
We strive to build strong, long-lasting interaction with empathy, kindness, and a genuine desire to help others.
We recognize the importance of mutual support and cooperation in achieving share goals and strive to be reliable and trustworthy in all our services.
We work collaboratively to create meaningful change and pursue to help people in need.
Giving back to society and supporting causes that align with our values and mission is essential to drive collective success.
We act in accordance with legal regulations and standards, and we conduct with honesty and fairness in our interactions with clients, partners, and employees. We believe that good ethics are essential for building trust and encourage long-term relationships.
We actively engage with community affairs to understand their needs, challenges, and aspirations to nurture a sense of belonging and empowerment among community members.
We strive to be good stewards of the environment by minimizing our environmental footprint as well as promoting sustainable practices throughout our operations.
On May 1, 1990, Hermawan Kartajaya established MarkPlus Professional Service in Surabaya as Indonesia's first marketing consulting firm.
The MarkPlus Strategic Forum was established in Surabaya. Serving as a platform, it facilitated the expansion of MarkPlus Professional Service from Surabaya to Jakarta.
Hermawan Kartajaya began regularly writing for Jawa Pos to promote MarkPlus using his marketing concept.
Hermawan Kartajaya founded Indonesia Marketing Association (IMA), and became the President until 1998
Hermawan Kartajaya became the President of Asia Pacific Marketing Federation (APMF)
In the midst of the 1998 Asian Crisis, Hermawan Kartajaya co-authored the first book with Professor Philip Kotler, titled "Repositioning Asia: From Bubble to Sustainable Economy," published by John Wiley (Asia) and Anderson Consulting.
MarkPlus Professional Service changed its name to MarkPlus, Inc.
The Chartered Institute of Marketing United Kingdom (CIM - UK) recognized Hermawan Kartajaya as one of "The 50 Gurus Who Have Shaped the Future of Marketing."
MarkPlus held its first, MarkPlus Conference, the largest annual marketing event in Indonesia.
MarkPlus established Marketeers as its owned media unit
MarkPlus held the first Jakarta Marketing Week, with the opening speech by Joko Widodo in Kota Kasablanka
MarkPlus held the first Indonesia Marketing Festival, as the road of Jakarta Marketing Week that held in MarkPlus’ branches
MarkPlus held the first WOW Brand to give the appreciation for more than 300 recommended brands in Indonesia
Hermawan Kartajaya and the MCorp Team designed the Strategic Marketing Roadmap 2030, which outlines milestones and phases to be achieved post-pandemic until 2030, in preparation for Indonesia's Golden Age (Indonesia Emas) in 2045.
At 75 years old, Hermawan Kartajaya announced his commitment as the "Timeless Guru" and decided to become a "Kadaver" to remind himself of his love of knowledge. He documented this journey in a film titled "The Timeless Guru: Learn, Think, Share."
Hermawan Kartajaya and Professor Philip Kotler have published their latest books, "Marketing 6.0: The Future is Immersive" and "Entrepreneurial Marketing," which have been published globally.
