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Jacky Mussry

CEO MarkPlus Institute

 

Jacky Mussry, a great and strategic thinker consultant with over twenty years of extensive experience across a wide range of industries including education, aviation, telecommunications, manufacturing, and finance. Jacky excels in conducting thorough analyses and devising corporate strategies that encompass key aspects such as segmentation, targeting, positioning, and branding.

As a CEO of MarkPlus,Inc, he leads educational programs focusing on marketing for Indonesian state-owned enterprises, imparting invaluable insights gained from his practical consultancy experience. As he is also a lecturer, his commitment to academia and practical business consultancy underscores his dedication to nurturing talent and driving impactful outcomes in corporate strategy and market development.

LECTURE EXPERIENCES

  • Facilitator assisting The Management Institute - University of Indonesia
  • Lecture of Marketing Management, Strategic Management, and Business Introduction, University of Indonesia Faculty of Economics

PUBLICATIONS

  • Pengusaha Juara - MarkPlus Institute by Jacky Mussry, Ardhi Ridwansyah, 2019
  • UKM Zaman Now: Tren - Profil - Tips - MarkPlus, Inc. by Jacky Mussry, Ardhi Ridwansyah, 2018
  • Planet OMNI: The New Yin Yang of Business by Hermawan Kartajaya, Jacky Mussry, Edwin Hardi, 2018
  • Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability by Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry, 2023
  • 100 Kisah Klasik Pemasaran - Marketeers & MarkPlus Institute by Jacky Mussry, Waizly Darwin, dan Edwin Hardi
  • MarkPlus on Marketing: The Second Generation by Jacky Mussry, Michael Hermawan, Taufik, Yuswohady Hasan, Paul Patty, Suryo Soekarno, Alexander Mulya, 2007
  • Pemasaran Jasa: Manusia, Teknologi, Strategi Jilid 1 Edisi Ketujuh by Christopher Lovelock, Jochen Wirtz, Jacky Mussry
  • Branding with Character by Jacky Mussry, Desy Handayani, Abdullah Alaydrus, Kevin Leonard, Andree Breitner, Andrizal, 2013
  • CI-EL: Kapabilitas Setelah COVID-19 by Hermawan Kartajaya, Jacky Mussry, Ardhi Ridwansyah, Andre Steawan, Benazir Aisya Sunaryo, Annisa Bella Syana S., Dede Udayana, Wenisah Octavia, Thasya Fadilla, 2021
  • Reimagining Operational Excellence: Inspirations from Asia by Philip Kotler, Hermawan Kartajaya, Jacky Mussry, 2024