A distinguished business leader and educator, Iwan Setiawan serves as the CEO of Marketeers. With a career spanning over 20 years, he has been pivotal in helping clients design and implement effective business strategies. His expertise is further highlighted through his collaboration with marketing legends Philip Kotler and Hermawan Kartajaya, co-authoring three globally bestselling books: Marketing 3.0, Marketing 4.0, and Marketing 5.0.

In addition to his executive role, He shares his knowledge with students in the Executive MBA Program at the School of Business and Management, Institut Teknologi Bandung, where he was honored as the Most Outstanding Practitioner Lecturer in 2018. His academic credentials include an MBA from the Kellogg School of Management at Northwestern University, and he was recognized as one of Universitas Indonesia’s Top 50 Inspiring Engineering Alumni in 2014.